The Un-Reality of Advertising: Beach Chairs

Most of us love a day at the beach – sun, sand, sea and more sun. In this catalog ad for beach chairs the ladies are having the time of their lives. I stared at the photo for a long time – not because I like anything about it, but because those chairs looked heavy. I started to wonder… how did those chairs get on the beach? Is there a truck hidden nearby that brought them onto the sand? And do local ordinances allow trucks on the beach? So many questions. So I added a little bit of conversation to the ad to help calm my frustration with the image.

Chair on beach