Is this how you turn lemons into lemonade?

At the dollar plus store and this box of crackers stopped me in my tracks. Who thought this was a good idea? Was it an attempt to win over kids that heard about the movie Blackfish?  “Mommy, I wanna eat Shamu and his Friends ’cause they are so cute”. No that doesn’t sound good at all. I’d laugh but it was just a reminder of how marketing is so out of touch with reality. Lemons sometime are lemons and no amount of coloring will make them not bitter to the taste.

Killer Whale Crackers