At the dollar plus store and this box of crackers stopped me in my tracks. Who thought this was a good idea? Was it an attempt to win over kids that heard about the movie Blackfish? “Mommy, I wanna eat Shamu and his Friends ’cause they are so cute”. No that doesn’t sound good at all. I’d laugh but it was just a reminder of how marketing is so out of touch with reality. Lemons sometime are lemons and no amount of coloring will make them not bitter to the taste.